The Internet
What’s so interesting about Internet?
Ø Its inexpensive, it has global presence and its super fast.
Ø Demographic characteristics of internet users makes this segment a large and profitable market.
a. High income and High education
b. Heaviest users ages 30-49, but strong growth with students/teenagers and senior citizens
c. About equal male/female
d. Dominant language: English
Ø It facilitates direct interaction of a customer with you and your company.
Ø Statistics show that number of Internet users will double themselves (around 2 billion) within next 3-4 years.
