Search Engine Marketing
Why GO for Search Engine Marketing?
• 85% of all traffic on the Internet is referred from a search engine. So it’s an easy way to have more public visibility.
• 90% of Internet users don’t look past the first 30 results (most only view top 10).
• Many websites aren’t even included correctly in the search engines, because they are poorly designed and optimized for search engines and get very little traffic from the search engines.
• Cost-effective advertising.
• Clear and measurable ROI (Return over Investment).
• Operates under this assumption:
More (relevant) traffic
+
Good Conversion Rate
=
More Sales/Leads
